From Holy Grail to structured fail
Af: Tim Vang
LæseprøveBeskrivelse
New ideas, products and services can be a tremendous business opportunity. Or they can be a yawning black hole into which your organisation can pour money, manpower and resources with only limited (realistic) hope of return.
Pretotyping combines a new mindset and a set of practical tools that help you fail often and fail fast when developing new business ideas – but in accordance with a carefully designed plan that’ll help roll back risk, reduce development costs, speed up innovation processes and boost success rates.
Developed at Google and now taught at Stanford University, pretotyping is a supremely effective market-validation tool that helps you radically recalibrate all kinds of bring-to-market equations, as well as revitalising your organisation’s ability to respond quickly to changing commercial circumstances.
Yderligere informationer
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E-bog
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EPUB (Reflowable)
EPUB (Reflowable)
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Ubeskyttet
Ubeskyttet
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Saxo
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9788771430752
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25-11-2016
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Erhvervsliv, virksomheder og ledelse, Forretningsstrategier, Disruptiv innovation, Entreprenørskab
Pris DKK: 298,50
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