Strategies In Emerging Markets- A Casebook on Danish Multinational Corporations in China and India

Af: Michael Wendelboe Hansen, Marcus Møller Larsen, Torben Pedersen, Peter Wad

Læseprøve

Beskrivelse

The authors present seven case studies of large Danish investments in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants. The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.

Yderligere informationer

• Bogtype:

  E-bog

• Filtype:

  PDF

  PDF

• Beskyttelse:

  DRM-beskyttet

  DRM-beskyttet

• Antal sider:

  185

• Forlag:

  Samfundslitteratur

• ISBN:

  9788763099431

• Udgivet:

  01-09-2010

• Genrer:

  Økonomi, Erhvervsøkonomi, Salg og marketing